Designing Aurora’s first commercially ready autonomous freight system delivering goods on America’s roads.
Aurora Freight — Trucking is a $700B industry in the U.S. Nearly everything we own has traveled on the back of a truck. Aurora is on a mission to build the safest driver of the future by automating middle-mile delivery. In partnership with Peterbilt, Kenworth, Volvo, and Continental, we’re developing the world’s first scalable autonomous trucking platform.
How might we design autonomous vehicle hardware that is safe for public roads, adaptable across platforms and fleets, efficient and cost-effective to operate, and desirable and approachable to the public?
Hardware and physical touchpoints required to commercially deliver autonomous trucking solutions to businesses and partners.
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Commercially launched a fleet of self-driving trucks delivering customer goods in Texas.
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Established Autonomy Enabled Trucks with OEMs and Tier 1 manufacturer to industrialize the Aurora Driver.
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30% improvement in aerodynamic efficiency on the Aurora Driver Kit compared to its predecessor—contributing to $1M reduction in fuel costs annually in a 1,000 truck fleet.
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John Paxton, Albert Shane, Wayne Jackson and many many more.


First step towards safety is ensuring the truck is able to see the world clearly — sensors are strategically positioned to maximize the driver's visibility and clustered them into pods.




Upfitting a Class 8 truck from legacy OEM is no easy challenge — Technically and emotionally.
Description

Learning 1
Deep hardware and platform integration builds partner confidence
We took a deliberate approach to structurally integrate to Aurora hardware kit to the platform. This carved a path towards designing and defining Autonomy Enabled Trucks.
Learning 2
Platform agnostic design lowers barrier for new partnerships
The common design strategy allowed Aurora Driver to be integrated to multiple platforms without skewing to strongly to one OEM or the other.
Learning 3
Great aerodynamics unlock customer buy-in from the get-go
Efficient aerodynamics is an important feature for OEMs. Fuel efficiency is a key performance metric and selling point for customers and OEM partners.
Learning 4
Build in H/W and design provisions for changes down the road
Self driving is an advanced technology industry that is interdependent on wide range of partners, industries and adjacent technologies.

Learning to walk, crawl and run all at the same time — Going from putting pencil on paper to industrializing the production of Autonomous vehicles over 4 years.

01 Show the vision
Concept truck
The newly formed Aurora Industrial Design team designed and showed our vision of what the future self-driving trucks might look like. The two trucks were debuted at the American Trucking Association Convention, and demonstrated what a scalable, cross-platform might look like. This helped solidify Aurora's partnership with PACCAR, which holds 30% of the U.S. trucking market.
2022

02 Prove it's real
Minimum viable product
Demonstrate and prove the product works — In 2025, Aurora launched commercial operations with Uber Freight on the Dallas–Houston corridor, delivering a limited fleet of roadworthy autonomous trucks and the terminals and physical infrastructure required to operate a fully functional self-driving middle-mile network.
2022

03 Make money each mile
Scale
To validate scalability and business viability, we partnered with OEMs to standardize Autonomy Enabled Trucks, enabling safe, plug-and-play hardware integration. We also drove major hardware optimizations, including a 30% aerodynamic efficiency improvement on the Aurora Driver Kit, delivering meaningful reductions in operating costs.
2025

04 Industrialize the Aurora Driver
Systemizing the production of AVs
In partnership with Continental and our OEMs, we’re developing the Aurora Driver as a scalable, automotive-grade product ready for commercial deployment, supporting Aurora’s long-term goal of nationwide autonomous trucking. This work is actively underway with our partners.
2025
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