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Envisioning what Autonomous Driving can offer.

Level 4–5 self-driving technologies will fundamentally transform how we live, build communities, and operate businesses. Fueled by ongoing digital transformation across industries, these advancements will unlock new business opportunities while introducing complex integration challenges as autonomous systems become part of our everyday lives.

Exploration

What potential business opportunities and challenges might emerge 15–20 years from now, as Level 4–5 self-driving technologies mature and become fully integrated into our daily lives?

Duration

2018

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Autonomy most likely will arrive in water then air before a widespread adoption on roads.

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True, meaningful adoption of autonomy will occur on roads—with the start of well defined and repeatable tasks.

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It will begin by moving goods of high value and lightweight through air and low value and high weight on the ground.

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Then to moving people—enabling widespread, mass adoption across urban and intercity mobility.

Shifts and transformations

Use of time

On average, Americans in major metropolitan areas spend around 47 minutes a day or nearly 4 hours a week commuting to work. If people no longer had to spend that time behind the wheel, how might they reclaim it and what new behaviors, experiences, or opportunities could emerge?

Redefined ownerships and spaces

If the movement of goods and people becomes more efficient, reducing congestion and the space required for vehicles on roads, what new opportunities could emerge for repurposing pre-existing infrastructure and urban spaces? How might cities reimagine streets, parking lots, and roadside areas to create value, improve quality of life, or support new forms of community and commerce?

Big data insights

If cities and enterprises gain deeper insights into how goods and people move through urban environments, what are the potential implications? What viable opportunities and business models might emerge—unlocking new avenues for design, innovation, and value creation?

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Energy

 How might we ​

Leverage individual infrastructures and installations scattered around cities to decentralize green energy creation and storage?

Decentralized green energy storage and generation for diverse modes of transportation​

How might today's power systems challenge installation and accessibility of services in the future? How might we rethink and grasp opportunities to provide power to micro infrastructures and facilities scattered around cities?

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FLEXIBLE AND NON PERMANENT ON-DEMAND AIR+GROUND DELVERY LAUNCHING AND RECEIVING TOUCHPOINTS

 

There is an opportunity for designing a non-permanent and demand-based city infra-vehicle that allows businesses to send goods/products to remote customers in different parts of the city.

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HMI

 How might we ​

Create shared human-machine-infrastructure interaction or communication paradigms to ensure public safety?

HUMAN-MACHINE-INFRASTRUCTURE INTERACTION AND COMMUNICATION PARADIGM FOR SAFETY AND EFFICIENCY

Would self-driving technologies make our streets safer and more efficient? How might human drivers, pedestrians, bicyclists and autonomous vehicles communicate with each other? There is a need and demand to create a system for co-existence.

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NEW MODES OF SHARED TRANSPORTATION AND PARTNERSHIP BUSINESS MODELS ACROSS BRANDS AND SERVICES 

 

How would access to transportation and services change in the future? There are opportunities to create new horizontal and cross-industry business models and new concept of car ownership.

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Supply chain and distribution of goods

 How might we ​

Create new distribution channels and supply chains to enable small and local business to reach wider markets?

NEW DISTRIBUTION SYSTEMS AND CHANNELS FOR BUSINESSES TO REACH WIDER MARKETS MORE QUICKLY

 

For many local and small businesses, labor cost and distribution cost is the biggest barrier to scaling. How might we leverage self-driving technologies to help small+local businesses to be competitive and thrive?

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SUSTAINABLE PACKAGING SOLUTIONS FOR BUSINESSES AND BRANDS TO IN-STORE EXPERIENCES TO HOMES REMOTELY.

In the future, more and more people will purchase and access goods and services through delivery through both air and ground. How might businesses and brands  deliver experiences from store to home?

OPPORTUNITY AREAS

 

When autonomously technologies become wide spread in the mass market, what are some viable opportunity areas that we can anticipate based on future implications? How might we benefit from this emerging technology and what are some value propositions and competitive advantage of Autonomous Driving Technologies?

 

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TIME

On average, Americans in major metropolitan areas spend about 47 minutes a day and 4 hours a week commuting to work. If people no longer need to spend time behind the steering wheels, what would people do?

REDEFINING OWNERSHIP AND SPACES

If moving goods and people become more efficient and there are less congestion on roads, requiring less space on the roads for vehicles, what kind of new opportunities are there utilizing the pre-existing spaces? 

CITY LEVEL OPTIMIZATION THROUGH DATA

If cities and enterprises better understand how goods and people move around, what are some implications of viable opportunities and business models that open up new design and business opportunities?

CHALLENGE AREAS

What are some challenges and obstacles that needs to be addressed and how can design facilitate wider market adoption and implementation of the technology?

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MODERNIZATION OF REGIONAL LEVEL INFRASTRUCTURE

Infrastructures today were designed and built for human drivers over 50 years ago. There are standardized systems and norms that people abide by. In the future, how might we design for shared and systematic infrastructures optimized for self-driving vehicles that abides to current norms.

HUMAN-MACHINE INTERACTION AND INTERFACE

In the near future when human drivers, pedestrians, bicyclists and self driving vehicles share the same road, streets could become more risky and confusing. 

How might we design for clear interactions, communication and safety between people and vehicles?

GOVERNMENT LEVEL APPROVAL AND ADOPTION

Many innovative technologies fail to succeed due to public refusal and slowed adoption. How might design positively impact the perception of autonomous vehicles to help market adoption and open up to establish new regulations.

Shifts and transformations

Use of time

On average, Americans in major metropolitan areas spend around 47 minutes a day or nearly 4 hours a week commuting to work. If people no longer had to spend that time behind the wheel, how might they reclaim it and what new behaviors, experiences, or opportunities could emerge?

Redefined ownerships and spaces

If the movement of goods and people becomes more efficient, reducing congestion and the space required for vehicles on roads, what new opportunities could emerge for repurposing pre-existing infrastructure and urban spaces? How might cities reimagine streets, parking lots, and roadside areas to create value, improve quality of life, or support new forms of community and commerce?

Big data insights

If cities and enterprises gain deeper insights into how goods and people move through urban environments, what are the potential implications? What viable opportunities and business models might emerge—unlocking new avenues for design, innovation, and value creation?

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Landing View.jpg

DECENTRALIZED AND DISTRIBUTED GREEN ENERGY PRODUCTION AND STORAGE FOR CITY LEVEL ELECTRIFICATION

How might today's power systems challenge installation and accessibility of services in the future? How might we rethink and grasp opportunities to provide power to micro infrastructures and facilities scattered around cities?

Doordash-wip9.jpg

FLEXIBLE AND NON PERMANENT ON-DEMAND AIR+GROUND DELVERY LAUNCHING AND RECEIVING TOUCHPOINTS

 

There is an opportunity for designing a non-permanent and demand-based city infra-vehicle that allows businesses to send goods/products to remote customers in different parts of the city.

Render_9_wix.jpg

HUMAN-MACHINE-INFRASTRUCTURE INTERACTION AND COMMUNICATION PARADIGM FOR SAFETY AND EFFICIENCY

Would self-driving technologies make our streets safer and more efficient? How might human drivers, pedestrians, bicyclists and autonomous vehicles communicate with each other? There is a need and demand to create a system for co-existence.

Phone_render_Phone.jpg

NEW MODES OF SHARED TRANSPORTATION AND PARTNERSHIP BUSINESS MODELS ACROSS BRANDS AND SERVICES 

 

How would access to transportation and services change in the future? There are opportunities to create new horizontal and cross-industry business models and new concept of car ownership.

Render_1_web2.jpg

NEW DISTRIBUTION SYSTEMS AND CHANNELS FOR BUSINESSES TO REACH WIDER MARKETS MORE QUICKLY

 

For many local and small businesses, labor cost and distribution cost is the biggest barrier to scaling. How might we leverage self-driving technologies to help small+local businesses to be competitive and thrive?

Doordash-wip15.jpg

SUSTAINABLE PACKAGING SOLUTIONS FOR BUSINESSES AND BRANDS TO IN-STORE EXPERIENCES TO HOMES REMOTELY.

In the future, more and more people will purchase and access goods and services through delivery through both air and ground. How might businesses and brands  deliver experiences from store to home?

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All Works © Joshua Han 2025

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