/professional
/professional
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
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I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Envisioning the Future of On-Demand Air Transportation
UBER Air aims to have it's first on-demand air travel demonstration to the public in year 2020. In a multidisciplinary team of 4 of interaction design, graduate transportation system design and graduate industrial design students, we were challenged to envisioned the future of on-demand air travel and design a holistic system of eVTOL, Skyport and Mobile interface to deliver a safe, hassle-free and convenient experience for busy commuters in Dallas, Dubai and Los Angeles.

Delivering autonomous middle-mile trucking broadly, quickly and safely.
Trucking is a $700B industry in the U.S.—nearly everything we own has traveled on the back of a truck. Aurora is on a mission to build the safest driver of the future by automating middle-mile delivery. In partnership with Peterbilt, Kenworth, Volvo, and Continental, we’re developing the world’s first scalable autonomous trucking platform.
Challenge
How might we design autonomous vehicle hardware that is safe for public roads, adaptable across platforms and fleets, efficient and cost-effective to operate, and desirable and approachable to the public?
Outcome
Hardware and physical touchpoints required to commercially deliver autonomous trucking solutions to businesses and partners.
Impact
WIP
Collaborators
John Paxton, Albert Shane, Wayne Jackson and many many more.
Publications
Businesswire - Continental and Aurora Finalize Design of World's First Scalable Autonomous Trucking System, 2024.
Kenworth Truck Company - Kenworth Debuts T680 Next Generation with Aurora Driver, 2022.
Peterbilt Motors Company - Peterbilt Showcases Advanced Technologies at ATA MCE Show, 2022.
Crawling, walking, running.
Here are a few programs that we have revealed to the public.

01 Vision
Show the vision of what we are building—In 2022, we designed and produced two concept trucks to share our vision with internal teams, partners, and the broader industry.
Outcome & Impact
The work showcased a common, transferable design strategy adaptable across platforms, and were unveiled at the American Trucking Association Convention in 2022. This work played a key role in securing a formal partnership with PACCAR, a market leader holding 30% of the US trucking market.

03 Make money each mile
Validate the value and viability of our business model—to scale the product, we partnered with one of Aurora’s OEM partner, Volvo Trucks, to implement significant hardware optimizations and efficiencies that validate the commercial viability of the business.
Outcome & Impact
As part of this initiative, we achieved a 30% improvement in aerodynamic efficiency on the Aurora Driver Kit compared to its predecessor—contributing to a meaningful reduction in truck operating costs.

02 Show it's real
Demonstrate and prove that the product works—In 2025, Aurora officially launched commercial operations in partnership with Uber Freight along the busiest freight corridor in the U.S.—the route between Dallas and Houston.
Outcome & Impact
As part of this milestone, we designed and delivered a low volume of roadworthy self-driving trucks, along with the Aurora terminals and physical touch points required to support a fully operational, self-driving middle-mile freight network.

04 Scale
Industrialize the Aurora Driver—In collaboration with Continental and our OEM partners, we are developing the Aurora Driver as a scalable, automotive-grade product ready for commercial deployment. This work supports Aurora’s long-term goal of scaling autonomous trucking operations nationwide.
Outcome & Impact
We are currently working closely with our partners to make this a reality.
Say hello to the first self-driving truck on American roads.
In April 2025, Aurora successfully and commercially launched the Aurora Driver, autonomously hauling customer freight between Dallas and Houston, Texas. This milestone marks the first commercial deployment of an autonomous 18-wheeler freight service in the United States.
Publications
Newsweek - First Self-driving Trucks Hit America's Roads, 2025
Forbes - The Beginning of The Self-Driving Freight Revolution, 2025
Businesswire - Continental and Aurora Finalize Design of World’s First Scalable Autonomous Trucking System, 2025