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Designing for small businesses to succeed in fluctuating markets

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Solo is a handsfree video production system that simplifies the production of high quality videos for small and individual business owners to build their presence online.

CHALLENGE

Design a POS device that grows with businesses and adapts to fluctuating markets.

 

OUTCOME

Hardware design, interaction paradigm, cost structure and business plan.​

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IMPACT

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COMPLETION

Fall 2018

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MARKET SIZE 

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Today, there are 185 million Youtube subscribers in the US and 1.9 billion worldwide. Both domestically and globally, Youtube user basis grew at an average of 10% over the past 3 years and expected to continue in grow mobile user segment.

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ADDRESSABLE MARKET SIZE

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There are 15 million YouTubers and Vloggers in the US and roughly 50 million worldwide who feeds content to viewers and subscribers. YouTubers build online presence and subscriber basis to generate views and income through ads.

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PROBLEM 1 : EXPENSIVE

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Consistently producing high quality content for individuals require talents and crew, and a video production system or set can range anywhere from $800-3,000 to purchase.

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PROBLEM 2 : COMPLICATED

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Great audio, lighting and composition is key to creating any high quality content. As individuals and small businesses, maneuvering the complexities is unattainable.

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PROBLEM 3 : TIME CONSUMING

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Production of high quality content, especially post production takes a long time. Creating a 5 minute long video clip can take up to a week of post production time.

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/opportunity to create something different

There is an opportunity to build a different video production system that allows creators/producers to focus on what he/she is doing, be spontaneous, and efficiently and consistently produce high quality content.

/focus on what you're doing

/be spontaneous

/produce high quality content

All Works © Joshua Han 2024

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