Designing for small businesses to succeed in fluctuating markets

 

Oakley is disruptive by design and supported by diehard fans. Vanquish is a sport VR headset concept that introduces commonly recoginzed as eyewear and apparel brand into the technology space. The headset focuses on delivering the experience that customers go to Oakley for. Emotion, performance and customization.

CHALLENGE

Create a design and business proposal for Oakley to grow and transform in the competitive landscape.

 

OUTCOME

Business strategy and proposition: Envisioning future market opportunities for Oakley to acquire new customers in the emerging tech space by delivering extraordinary sports experiences through vision / Competitive landscape analysis / Hardware design​

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IMPACT

Featured on Art Center College of Design Gallery/ Awarded 2nd place at proposal pitch to VP of Design and leadership at Oakley

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COMPLETION

Spring 2017