/professional
/professional
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Envisioning the Future of On-Demand Air Transportation
UBER Air aims to have it's first on-demand air travel demonstration to the public in year 2020. In a multidisciplinary team of 4 of interaction design, graduate transportation system design and graduate industrial design students, we were challenged to envisioned the future of on-demand air travel and design a holistic system of eVTOL, Skyport and Mobile interface to deliver a safe, hassle-free and convenient experience for busy commuters in Dallas, Dubai and Los Angeles.
Delivering Immersive Sports Experience Through Vision and Sound
Envisioning future market opportunities for Oakley to acquire new customer segments in the emerging VR market through delivering extraordinary sports experiences through vision and sound.
Project
Educational Partnership
Oakley /ArtCenter College of Design
Premise
Present a design/business pitch to Oakley's ID team and vice president of potential future direction and opportunities for Oakley to refresh/diversify the customer base and gain market share.
Duration
13 Weeks
Year
2017
The Next Best Thing to Being There
Mass market level FPV/VR headset for young consumers to get friends together to share excitements and thrills through watching sports from different perspectives and points of view.
User
Business
Technology
Innovation
User Desirability
Experience Sports from Different Perspectives and Connect
For active and young sports enthusiasts in urban settings willing to watch and experience sports from different angles to stay engaged with fiends and feel energetic and motivated.
Business Viability
The Next Big Thing
The VR market is projected to grow from $2 billion in 2016 to $38 billion by 2020 in market size and there is potential for Oakley to position itself in niche and loyal segment in the fast growing industry.
Technological Feasibility
OEM Partnership with Experienced Manufacturer
Outsource: Form mutually beneficial business partnership with LG to save cost and time in R&D and assist LG creating a bigger presence in the North American market.
Mutually Beneficiary Partnership with LG Electronics
LG 360 VR Headset (2016)
Bringing Oakley into the Consumer and VR Market
Appropriately bringing the Oakley design language to the consumer electronic and VR market to reduce barrier of adoption and target mass consumers.
Customizing Style and Comfort
Expand Oakley's customization strategy into providing customers with a range of style and sizes to fit their needs and desires
Reducing Physical Touch Points
Design provides both functional and stylistic purposes that aims to reduce contact points around the head to prevent sweating and discomfort.
Bringing Oakley into the Consumer and VR Market
Appropriately bringing the Oakley design language to the consumer electronic and VR market to reduce barrier of adoption and target mass consumers.
Diversifying Offerings and Price Ranges
CMF strategies to diversify offerings, price points and premium product strategies to flexibly respond to market needs and demands
How Do We Expand and Scale?
How do we scale and implement the Vanquish ecosystem to offer valuable experience for customers to grow, expand and diversify as a brand in the new market?
