Delivering Immersive Sports Experience Through Vision and Sound

Envisioning future market opportunities for Oakley to acquire new customer segments in the emerging VR market through delivering extraordinary sports experiences through vision and sound.

Project

 

Educational Partnership

Oakley /ArtCenter College of Design

Premise

 

Present a design/business pitch to Oakley's ID team and vice president of potential future direction and opportunities for Oakley to refresh/diversify the customer base and gain market share.

Duration

 

13 Weeks

Year

 

2017

The Next Best Thing to Being There

Mass market level FPV/VR headset for young consumers to get friends together to share excitements and thrills through watching sports from different perspectives and points of view.

User

Business

Technology

Innovation

Experience Sports from Different Perspectives and Connect

User Desirability

For active and young sports enthusiasts in urban settings willing to watch and experience sports from different angles to stay engaged with fiends and feel energetic and motivated.

The Next Big Thing

Business Viability

The VR market is projected to grow from $2 billion in 2016 to $38 billion by 2020 in market size and there is potential for Oakley to position itself in niche and loyal segment in the fast growing industry.

OEM Partnership with Experienced Manufacturer 

Technological Feasibility

Outsource: Form mutually beneficial business partnership with LG to save cost and time in R&D and assist LG creating a bigger presence in the North American market.

Mutually Beneficiary Partnership with LG Electronics 

LG 360 VR Headset (2016)

Bringing Oakley into the Consumer and VR Market

Appropriately bringing the Oakley  design language to the consumer electronic and VR market to reduce barrier of adoption and target mass consumers. 

Expand Oakley's customization strategy into providing customers with a range of style and sizes to fit their needs and desires

Customizing Style and Comfort

Reducing Physical Touch Points

Design provides both functional and stylistic purposes that aims to reduce contact points around the head to prevent sweating and discomfort.

Bringing Oakley into the Consumer and VR Market

Appropriately bringing the Oakley  design language to the consumer electronic and VR market to reduce barrier of adoption and target mass consumers. 

CMF strategies to diversify offerings, price points and premium product strategies to flexibly respond to market needs and demands 

Diversifying Offerings and Price Ranges

How Do We Expand and Scale?

How do we scale and implement the Vanquish ecosystem to offer valuable experience for customers to grow, expand and diversify as a brand in the new market?

All Works © Joshua Han 2019