Product Brand Identity

iSmartAlarm is consumer product based home security system brand headquartered in Tianjin, China and its main office located in San Francisco, US. First generation product iSmartAlarm KEEP is an indoor security camera optimized for table top use; second generation product iSmartAlarm SPOT is also an indoor security camera made more compact and with more flexible mounting solutions. 

Now iSmartAlarm is preparing a 3rd generation product expanding its location from indoors to outdoors. My task for this project was to generate various ideas for outdoor home security camera in consideration of its brand and product identity. 

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Phase 1 / Wide Directions

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Phase 2 / Narrowing Directions

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Phase 3 / Aligned Directions

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Phase 4 / Alternative Directions

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