/professional
/professional
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
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I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
​
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
​
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Envisioning the Future of On-Demand Air Transportation
UBER Air aims to have it's first on-demand air travel demonstration to the public in year 2020. In a multidisciplinary team of 4 of interaction design, graduate transportation system design and graduate industrial design students, we were challenged to envisioned the future of on-demand air travel and design a holistic system of eVTOL, Skyport and Mobile interface to deliver a safe, hassle-free and convenient experience for busy commuters in Dallas, Dubai and Los Angeles.
Design and Product
Definition
Who are we designing for?
Leveraging Weekend Sports Enthusiasts as Initial Customer Segment
Understanding who is in the market and how they are positioning themselves in the first step to figuring out how to differentiate yourself. Analyzing the competition, figuring out where there are opportunities and planning how to position yourself is key in the initial design phases to set design directions and strategy.
Visual Brand Language
How do we make Oakley more approachable to consumers?
How do consumers perceive Oakley today? How should the consumers feel or understand about the brand in the future? What kind of Visual Brand Language is needed to deliver Oakley to where they need to be positioned? These were some of the questions asked during the development and establishment of future possibilites of Oakley.
Concept Development
Simplifying Oakley's language to apply to mass consumer electronics industry
The visualization phase focuses on visualizing and conceptualizing look and feel of the product to support the strategies and VBL established in the previous stages. Various concepts and ideas were developed in parallel to figure out what is the most suitable solution for this product.
Design Strategy
Visual Brand Language
Due to its strong masculine design language, many are reluctant to purchase Oakley's products; Vanquish 1.0 is designed mass consumer friendly to attract mass consumer groups. Vanquish design language will shift and merge back strongly with Oakley's VBL as consumers are familiarized with the brand.
Oakley
Vanquish 2.0
Vanquish 1.0
Not Oakley
Rugged
Fluidic
Aerodynamic
No Sequence
Expressive
Simplistic
East Going
Sequenced
Straight Forward
Minimal
Design Strategy
CMF Strategy
Oakley has a very masculine brand image and majority of Oakley's customers groups are centered around young male population. By providing different color variations may attract more consumers from different age and gender and offer different price points and target different market segments and customers.
Variation 1
Variation 2
Variation 3
CMF Concept Direction 1
CMF Concept Direction 2
CMF Concept Direction 3
Design Strategy
Product Customization
Exchangeable parts and features can be used to offer different materials, colors and sizes to optimize personal customization and be inclusive to different facial features and ergonomics.
Presentation
Awarded as Top 3 Project
The presentation covered the basis of market projection, branding positioning, approach method, design strategy and product design and was delivered in a sequence of what can we do now to prepare for near future market and what can we do in the future as a next step.
