Retirement is big transition in life
Retirement is one of the most impactful transition people go through in their lives and it is also a beginning of second part of life. I am researching on baby boomers who are going through retirement today and trying to understand how their values shift and some of the concerns and desires they have going through this crucial part of life.
/ knowledge goals
/ generative tools
/ insight
/ opportunity
/ next step
Knowledge Goals
How do people's values, desires and concerns change through retirement?
Retirement is one of the most impactful transition people go through in their lives and it is also a beginning of second part of life. I am researching on baby boomers who are going through retirement today and trying to understand how their values shift and some of the concerns and desires they have going through this crucial part of life.
Research Background
What can we learn from American Baby-boomers?
Baby boomers refer to a generation that were born after the World War 2 from 1946 to 1964 and it also refers to a generation that worked to get the world together, lead economic growth and changed the way we live. Due to the Korean Civil War, the Korean baby boomer generation started about 10 years after the American baby boomer generation started in 1945. I wanted to study about the American baby generation to learn and anticipate the Korean baby boomer retirement.
1945
United States
Baby Boomers
24%
of entire
population
1964
1955
After the Korean War
South Korea
Baby Boomers
15%
of entire
population
1963
Participant Specification
Korean & East Asian
Immigrants
Ethnical, cultural and religious background play a big role in how people think, feel and behave. To understand and find potential correlations I restricted between American and Korean baby boomers I narrowed by research participants to Korean and East Asian immigrants who understands the East Asian culture and traditions and also shares the American values and culture.
Interview Group Specification
Expert
Retirement consultant (Social worker)
Retired
Retired in the past 6 years
Pre-retired
Will be retiring in the next 6 years
Research tools
Using generative tools to start conversations and ladder in
Generative tools are used as 'conversation starters' to allow people to recall memories and experiences to begin conversations. Each of the tools have specific functions for interviewers to dig out the information that he/she is looking for.
" Pick one card that represents how you see yourself in the past and one card that represents yourself now. "
Dixit Cards
Image pile sort
" What are some concerns you have for the future? "
Trade off exercise
" Imagine your life 3 years later. "
Documentation
Highlight Reel
This process is condensing the entire interview into a 2-3 minute video to document important insights gain during the process. It is also a great way to refer back to interviews later on.
Discovering Insights
Research Analysis
This phase is to organize and structure all information collected during the research phase to find understand the knowledge goals set in the initial phase of research and discover insights that lead to viable business / design opportunities.
Analysis tools
