Retirement is big transition in life

Retirement is one of the most impactful transition people go through in their lives and it is also a beginning of second part of life. I am researching on baby boomers who are going through retirement today and trying to understand how their values shift and some of the concerns and desires they have going through this crucial part of life.

/ knowledge goals

/ generative tools

/ insight

/ opportunity

/ next step

Knowledge Goals

How do people's values, desires and concerns change through retirement?

Retirement is one of the most impactful transition people go through in their lives and it is also a beginning of second part of life. I am researching on baby boomers who are going through retirement today and trying to understand how their values shift and some of the concerns and desires they have going through this crucial part of life.

Realization

Knowledge Goal 1

How do you look at yourself in the past and after retirement?

Desires & Motivation

Knowledge Goal 2

What are some goals you would like to accomplish and pursue during retirement?

Concerns

Knowledge Goal 3

What are some concerns and worries about going through retirement?

Research Background

What can we learn from American Baby-boomers?

Baby boomers refer to a generation that were born after the World War 2 from 1946 to 1964 and it also refers to a generation that worked to get the world together, lead economic growth and changed the way we live. Due to the Korean Civil War, the Korean baby boomer generation started about 10 years after the American baby boomer generation started in 1945. I wanted to study about the American baby generation to learn and anticipate the Korean baby boomer retirement. 

1945

United States

Baby Boomers

24%

of entire

population

1964

1955

After the Korean War

South Korea

Baby Boomers

15%

of entire

population

1963

Participant Specification

Korean & East Asian

Immigrants

Ethnical, cultural and religious background play a big role in how people think, feel and behave. To understand and find potential correlations I restricted between American and Korean baby boomers I narrowed by research participants to Korean and East Asian immigrants who understands the East Asian culture and traditions and also shares the American values and culture.

Interview Group Specification

Expert

Retirement consultant (Social worker)

Retired

Retired in the past 6 years

Pre-retired

Will be retiring in the next 6 years

JungAee, Kim

Retired 5 years ago

Sukwoo Han

Expert

Ian Donaldson

Retired 5 years ago

Kay Wang

Retired 2 years ago

Sanggil Park

Retired 8 years ago

Heesook Kim

Retiring soon

Elena Woo

Retired 3 years ago

Research tools

Using generative tools to start conversations and ladder in

Generative tools are used as 'conversation starters' to allow people to recall memories and experiences to begin conversations. Each of the tools have specific functions for interviewers to dig out the information that he/she is looking for.  

" Pick one card that represents how you see yourself in the past and one card that represents yourself now. "

Dixit Cards

Image pile sort

" What are some concerns you have for the future? "

Trade off exercise

" Imagine your life 3 years later. "

Documentation

Highlight Reel

This process is condensing the entire interview into a 2-3 minute video to document important insights gain during the process. It is also a great way to refer back to interviews later on.

Discovering Insights

Research Analysis

This phase is to organize and structure all information collected during the research phase to find understand the knowledge goals set in the initial phase of research and discover insights that lead to viable business / design opportunities.

Analysis tools

AI+POEMS

Framework

UX

Framework

UX

Journey Map

P.N.S.T.I.O

Analysis

/ work in progress

All Works © Joshua Han 2019