Human-centered design approach to uncover insights and design opportunities
Qualitative and ethnographic research methodology was used to understand the values, concerns and desires of addressable customers to gain insights and opportunities for the idea and concept.
Conducting qualitative research through generative tools to uncover values, needs/desires and concerns
Generative tools are used to naturally form and allow users to lead conversations from their personal experience and point of view. The objective of this research/interviews were to understand the values, desires and concerns of the users by utilizing laddering techniques to uncover and dig deeper into the core of their message (sample size: 24).
Discovering insights that lead to design opportunities
Forming diagrams and gathering findings and finding patterns and common themes by answering ethnographic questions to understand user's value criteria, experience journey, and challenges.
/it's not about being physically together
/sharing experience and memories key to maintaining relationships
/different members in the family have different/designated responsibilities and duties
/being a dutiful child is keeping the family up to date on his/her life
/responsibility as a child is finding what he/she enjoys and working towards it
Trends that lead to viable opportunities
Observing and studying trends/changes in quantity and frequency over a period of time to understand the overall scope of global landscape that lead to viable design/business opportunities.
Forecasting what the future might be like
Forecasting and making educated guesses on what might happen in the future when trends becomes a common thing in people's daily lives and creating future scenarios to predict what might happen 5 years later, 10 years later and 15.