Today, there are 185 million YouTube users in the US and 1.9 billion worldwide. Both domestically and internationally, YouTube user population grew at an average of 10% annually for the past 3 years and is expected to consistently grow in 2019.
/addressable market size
There are 15 million YouTubers/Vloggers in the US and 50 million worldwide who feed content to viewers by documenting and sharing content to create views and subscribers to build a channel of income.
However, video production is expensive, complicated, and time-consuming. People are required to purchase and setup different equipment, and control them during production.
/opportunity to create something different
There is an opportunity to build a different video production system that allows creators/producers to focus on what he/she is doing, be spontaneous, and efficiently and consistently produce high quality content.
/focus on what you're doing
/produce high quality content
Human-centered design approach to understand and uncover insights and design opportunities
Qualitative and ethnographic research methodology used to understand the values, concerns and desires of addressable customers to gain insights and opportunities for the idea and concept. Interview sample size was 24 individuals.
"I want to be in the moment and take my viewers with me but dealing with the equipment takes me away from doing that."
Discovering insights that lead to design opportunities
Forming diagrams and gathering findings and finding patterns and common themes by answering ethnographic questions to understand user's value criteria, experience journey, and challenges.
/experience and product offering
We would need to release and offer 3 products to producers to allow experiences visualized above.
/plenoptic camera lens
always in focus.
/applicable market size
Something like this could not only be useful for YouTubers/Vloggers who wants to create content from first person view, but, anyone. In 2017, $1.9 billion worth of goods were sold in the camera/imaging industry. If we are able to grasp 1% of that market, we would be able to create a sales of $19 million USD.