Solo is a hands free video production headset simplifying the creation of high quality content for YouTubers, online content creators, and small businesses.
Today, there are 185 million YouTube users in the US and 1.9 billion worldwide. Both domestically and internationally, YouTube user population grew at an average of 10% annually for the past 3 years and is expected to consistently grow in 2019.
/addressable market size
There are 15 million YouTubers/Vloggers in the US and 50 million worldwide who feed content to viewers by documenting and sharing content to create views and subscribers to build a channel of income.
However, video production is expensive, complicated, and time-consuming. People are required to purchase and setup different equipment, and control them during production.
Consistently producing high quality content for individual producers require different talents/crew, and video production system range from $800-3,000 to purchase.
Audio, lighting and composition is key to creating high quality content, however, maneuvering equipment and changing environment/setting is challenging.
Production and post-production takes a long time. Creating a 5 minute long video clip takes up to a week of post production.
/opportunity to create something different
There is an opportunity to build a different video production system that allows creators/producers to focus on what he/she is doing, be spontaneous, and efficiently and consistently produce high quality content.
/focus on what you're doing
/produce high quality content
Human-centered design approach to understand and uncover insights and design opportunities
Qualitative and ethnographic research methodology used to understand the values, concerns and desires of addressable customers to gain insights and opportunities for the idea and concept. Interview sample size was 24 individuals.
"I want to be in the moment and take my viewers with me but dealing with the equipment takes me away from doing that."
"I do this to build my brand and online presence to tell people what I do and enjoy"
Dallas based entrepreneur/founder/vlogger on YouTube and Instagram who shares 2-3 minutes long videos covering stories behind entrepreneurs, startups, companies and cryptocurrencies.
YouTube /1K subscribers
Instagram /11.8K followers
Discovering insights that lead to design opportunities
Forming diagrams and gathering findings and finding patterns and common themes by answering ethnographic questions to understand user's value criteria, experience journey, and challenges.
Trends that lead to viable opportunities
Observing and studying trends/changes in quantity and frequency over a period of time to understand the overall scope of global landscape that lead to viable design/business opportunities.
Forecasting what the future might be like
Forecasting and making educated guesses on what might happen in the future when trends becomes a common thing in people's daily lives and creating future scenarios to predict what might happen 5 years later, 10 years later and 15.
/experience and product offering
We would need to release and offer 3 products to producers to allow experiences visualized above.
First person view hands free video production headset that allows producers to be in the moment.
Versatile mobile dock that allows producers to view the real time monitor and get full control of the production.
Software application for producers to get a clear overview of all content and quickly export them to main post production station.
/plenoptic camera lens
always in focus.
/applicable market size
Something like this could not only be useful for YouTubers/Vloggers who wants to create content from first person view, but, anyone. In 2017, $1.9 billion worth of goods were sold in the camera/imaging industry. If we are able to grasp 1% of that market, we would be able to create a sales of $19 million USD.