First self-driving truck commercially delivering goods on America's roads

Commercially delivering autonomous freight system to the $700B U.S. middle-mile trucking industry—broadly, quickly, and safely. 

From moving goods to moving people.

As a roll out strategy, we demonstrated the transferability of the Aurora Driver by successfully integrating it onto a new platform—the Toyota Sienna while applying human-centered design throughout the development of the self-driving experience.​

Opening a new era of urban air mobility.

We leveraged storytelling and experimental vehicles to bring electric vertical takeoff and landing (eVTOL) vehicles into our everyday lives and adventures.

Service delivery robot for a self-serviced hotel.

In 2019, Alibaba's FlyZoo Future Hotel opened its doors to the public, becoming the first hotel to fully self-serve guests through Alibaba's connected technologies.

Designing the next generation plug-in diffuser.

Designing and building a brand from the ground up to craft everyday home fragrances using clean ingredients.

Managing diabetes with confidence and clarity.

Over the course of two years, our team at IDEO partnered with Medtronic Diabetes to help patients manage their diabetes with confidence and clarity, and guide Medtronic's business decisions through user insights.

First of its kind bag for card traders and fast growing niche market.

Before the NOCT Gem Sling Bag, card traders carried thousands of dollars' worth of cards in shoeboxes and ziplock bags. We changed that.