I strive to create things that are simple and meaningful by aligning human-centered design with business needs and possibilities of technology to help businesses grow and transform.

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I believe innovation and level of impact of a product, service, offering or experience is measured by user adoption and generated financial value. Human-centered design strives to uncover underlying drivers that impact user decisions and integrate them with business opportunity and possibilities of technology to strategically innovate in an intertwined world that we live in. 

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In many cases, technology and business needs evolve faster than human needs. To succeed, we must adopt a “beginner’s mindset” to build empathy with users and embrace business principles early on in the thinking process to navigate and design meaningful offerings that fit into the lives of people.