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Hello. 안녕하세요. 你好.
I'm a designer based in San Francisco, currently shaping the future of autonomous vehicles at Aurora. Previously at IDEO, I partnered with Fortune 500 companies worldwide to bring human-centered innovation to life.
Creating an impactful design means crafting products and experiences that people genuinely love and embrace, and it starts with listening. The most transformative solutions come from putting people at the center, strategically aligning business goals and delightfully delivering what is possible.
Guiding Principles
Start with what role should 'this' play in user's life.
Success is measured by user adoption.
No prototype, no meeting.
Drive high frequency & low amplitude conversations.
Appropriate is more impactful than what is cool.
Make partners successful, they'll want to the same.
Breakdown boundaries, vertically embed, co-own.
People care and support what they create.
We do our best work when we are having fun.
Experience
Aurora, IDEO, Archer Aviation, Alibaba, FromD Innovation, MADE, Wilddesign, Motodesign, Samsung.
Clients
Archer Aviation, Kittyhawk, Uber Elevate, Medtronic, Abbott, Novocure, Procter&Gamble, Coca-Cola, Vori, Snackpass, Below60, NOCT and many more.
Education
Art Center College of Design[MS], Drucker School of Management[MBA], Seoultech[BFA], Rhode Island School of Design[Credits].
Talk
University of Dundee[2021], Shanghai Jiaotong University[2018], Beijing Institute of Technology[2018], Tianjin Peiyang University[2018], Uber Elevate Summit[2017].
Recognition
Novocure Transducer Array with Shape Patent[2022], Compression Garment Patent[2022], Transducer Array with Anisotropic Material[2024]. Aurora Sensor Console[2022], Sensor Pods[2023]. Art Center Scholarship, Reddot Design Award Winner[2017], Pinup Design Award[2013], Mando Footloose Design Award[2013].
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