/professional
/professional
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
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I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Hi, I'm Josh
I'm graduating from ArtCenter College of Design in December 2018 with a Master of Science in Industrial Design and a MBA in Innovation System Design.
-
I look at the world from user, business and technology perspectives to envision and create valuable future experiences.
Envisioning the Future of On-Demand Air Transportation
UBER Air aims to have it's first on-demand air travel demonstration to the public in year 2020. In a multidisciplinary team of 4 of interaction design, graduate transportation system design and graduate industrial design students, we were challenged to envisioned the future of on-demand air travel and design a holistic system of eVTOL, Skyport and Mobile interface to deliver a safe, hassle-free and convenient experience for busy commuters in Dallas, Dubai and Los Angeles.

All-in-one POS system and integrated back office suite built for grocery.
Vori is a modern B2B operating system for the grocery industry. The integrated system connects data across the food supply chain, streamlining operations for grocers and suppliers while democratizing food supply access.
Challenge
How might we design, manufacture, and deliver a low-volume hardware enclosure that enhances both the shopper and cashier experience while also improving key internal success metrics for Vori?
Outcome
↳ Industrial design for hardware enclosures intended for low-volume production
↳ 3D printed snap feature that eliminated the need for additional fasteners, hardware or the use of adhesives.
↳ Delivered 300+ units of 3D printed hardware enclosures and sheet metal brackets over the course of a few months.
Value Delivered
↳ Elevated customer experience compared to initial off-the-shelf hardware kit at no additional cost.
↳ Reduced hardware installation time by 40-50% (from 1 hour to around 30minutes)
↳ Went from double-sided tape to positive attachments.
↳ Enhanced hardware replacement and service workflow.
Collaborators
Jeff Lin, Chris Matsuda, Neel Sarwal
Completion
Fall 2024
3D printing makes hardware touchpoints more attainable for early-stage startups.

Low volume
Design intended for 200 unit production.
Low-volume production required a strategic approach to design and manufacturing. Additive manufacturing approach led us to create designs and geometries specifically optimized for 3D printing. Goals were to increasing yield, minimize overhangs to reduce support, and creating snap features to work with print layers to increase durability.
Turnaround
Design to customer store fronts in 3 months.
3D printing enables startups to reach customers more quickly and predictably compared to traditional manufacturing, which often involves long lead times to set up factory production lines. With additive manufacturing, speed to market is largely determined by print time and the number of available printers—offering a scalable, on-demand approach.
Low cost
Eliminates cost and knowledge barriers to production.
3D printing technology has become increasingly reliable, efficient, desirable, and affordable in recent years. This opens new opportunities to leverage additive manufacturing for low-volume production runs that were previously difficult, cost-prohibitive, or unattainable using traditional methods. When applied appropriately, it offers a compelling path for early-stage startups that require physical or hardware touchpoints
Brand perception
Increased brand confidence and perception.
Often, constraints around cost, time, and speed push startups to hack together off-the-shelf parts in order to get to market quickly. While this approach can accelerate early development, it often comes at the expense of brand identity and design cohesion—both of which are just as critical as delivering a functional product to customers.
Rapid iteration
Rapid implementation of customer feedback is possible.
Traditionally, incorporating detailed or specific feedback into hardware development has been highly prohibitive due to cost and time constraints. Additive manufacturing, however, empowers nimble and cost-sensitive startups to rapidly iterate, integrate user feedback, and build stronger connections with their customer base.
Value delivered to Vori through 3D printed design.

Installation time
Reduce onsite installation time by half.
With built-in cable management and assembly features, Vori’s operations team reduced average per-lane installation time from 60 minutes to 30 minutes—a 50% improvement in efficiency.
Longevity
Eliminated installation longevity concerns.
The initial POS hardware was assembled using off-the-shelf metal brackets and double-sided taped together and deployed to customer storefronts. We changed that.
Brand expression
Elevated brand expression at no additional cost.
We delivered an elevated customer experience and improved operational efficiency—at no additional cost compared to the original deployment COGs. This was made possible by leveraging accessible 3D printing technologies and working with a local Bay Area fabrication shop.